Jozen White Jumai Ginjo Sake
Jozan Jyousui is a Japanese sake made from the groundwater in the region. About 30 years ago, this product was launched to allow not only Japanese sake enthusiasts but also others to enjoy the taste of Japanese sake. At that time, most Japanese sake bottles were green or brown, but Jozan Jyousui was launched in a transparent bottle with a water-blue color. The simple yet innovative label design also attracted attention.
Through word of mouth among skiers in Yuzawa, Jozan Jyousui quickly became a popular brand throughout Japan. In addition to the Japanese sake series, Jozan Jyousui skincare series and other products have also been launched. Nowadays, the Japanese sake series of Jozan Jyousui is positioned as a smooth and easy-to-drink Japanese sake, and in the future, they will continue to research and develop new products that are more in line with consumer preferences.
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