Imuraya Watermelon Ball
Imuraya’s Ball Ice Dessert Series is a visually stimulating design that effectively communicates its ingredients with a sense of freshness and nostalgia. Originally introduced as “Melon Ice” in 1973, the product’s name, flavor, packaging, and overall lineup have been consistently refreshed over the years.
During its initial launch, melons were considered a luxury fruit that many people could not taste. To make it more accessible, they aimed to create a product that could easily convey the feeling of a melon to as many people as possible. As a result, they created a container with a fruit-shaped form. Although the product was initially sold in plastic bags, they transitioned to shrink wrapping and printed the packaging label to accentuate the container’s shape.
Over the years, they have continued to adapt the design to suit changing preferences while retaining the product’s original essence. This has ensured that their product remains relevant and beloved by consumers of all generations, both for its novelty and nostalgic value.
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